Storyboard
31 scenes, 5:48 at 150 words per minute including pauses. Narration is copied from the script; every chart value and on-screen citation is checked against a passage.
1. sc01 · 0:00 to 0:11 typography
Picture a pair of shoppers: the first fills the cart with organic food, the other buys whatever is cheapest. Years later, the organic shopper is in better health.
Visual. Two lines build one per sentence: the first as the shoppers are pictured, the second as the organic shopper's better health lands; "better health" turns green.
On screen. Organic cart or cheapest cart / Years later: better health
2. sc02 · 0:11 to 0:17 typography
Was it the food, or the kind of person who buys it?
Visual. The question types on, large and centred; "the kind of person" holds in amber.
On screen. Was it the food, or the kind of person who buys it?
3. sc03 · 0:17 to 0:24 typography
And behind that sits a second question: does organic food lower your risk of cancer?
Visual. The second question types on in the same style; "cancer" turns amber.
On screen. Does organic food lower your risk of cancer?
4. sc04 · 0:24 to 0:30 typography
The channel Seeker makes one case: "it seems to me that organic has lots of health benefits".
Visual. Quote card, text only; "lots of health benefits" turns green.
On screen. "it seems to me that organic has lots of health benefits"
Cite. Seeker, YouTube
5. sc05 · 0:30 to 0:36 typography
Dr. Jason West goes further, saying eating organic "helps to prevent autoimmune and chronic diseases".
Visual. Quote card, text only; "prevent" turns green.
On screen. "helps to prevent autoimmune and chronic diseases"
Cite. Dr. Jason West, YouTube
6. sc06 · 0:36 to 0:43 typography
Harvard Health disagrees: "there isn’t clear evidence that organic foods are also healthier for people".
Visual. Quote card, text only, mirrored from the previous one; "isn't clear evidence" turns amber.
On screen. "there isn’t clear evidence that organic foods are also healthier for people"
Cite. Harvard Health Publishing
7. sc07 · 0:43 to 0:55 document-excerpt
A systematic review found that, in observational studies, eating organic went along with lower rates of metabolic syndrome, high body weight, non-Hodgkin lymphoma, infertility and birth defects, among other outcomes.
Visual. The review's conclusion paragraph; the list of outcomes highlights left to right as the narration names them.
Cite. Vigar et al. 2019, systematic review
8. sc08 · 0:55 to 1:05 document-excerpt
The same review warns that organic eating often comes with a healthier diet overall and less overweight, and that this is likely to sway those results.
Visual. Same paragraph; the highlight moves to the sentence about healthier diets and less overweight.
Cite. Vigar et al. 2019, systematic review
9. sc09 · 1:05 to 1:33 document-excerpt
A second review saw similar signals, for childhood allergies, adult overweight and non-Hodgkin lymphoma, and concluded that it is not yet possible to say whether organic food causes any of them. Its authors point out that people who prefer organic also eat more fruit, vegetables, whole grains and legumes and less meat, and they expect those people to have less diabetes and cardiovascular disease as a consequence of that diet.
Visual. The second review's paragraph; the sentence saying causation cannot yet be determined highlights on s10.
Cite. Mie et al. 2017, review
10. sc10 · 1:33 to 1:39 typography
What about trials, where researchers change what people eat and watch what happens?
Visual. The question types on centred; "trials" turns amber.
On screen. What about trials?
11. sc11 · 1:39 to 1:47 document-excerpt
Those trials have been short, and have mostly measured stand-in markers rather than disease itself, with limited positive results.
Visual. The review's conclusion; the sentence on short trials and surrogate markers highlights.
Cite. Vigar et al. 2019, systematic review
12. sc12 · 1:47 to 1:59 data-chart
Another review counted 17 studies in people, and only 3 of them looked at actual illness: they found no significant differences in allergic conditions or in symptomatic Campylobacter infection.
Visual. Two horizontal bars: 17 human studies, then 3 that examined clinical outcomes; the short bar turns amber as "only 3" is said.
| Studies in humans | 17 | 17 | count | Smith-Spangler 2012 review (Stanford), abstract, lines 40-L48 |
| Looked at actual illness | 3 | 3 | count | Smith-Spangler 2012 review (Stanford), abstract, lines 40-L48 |
Cite. Smith-Spangler et al. 2012, systematic review
13. sc13 · 1:59 to 2:07 document-excerpt
Studies in adults that measured nutrients and other markers in blood, urine, breast milk and semen found no clinically meaningful differences.
Visual. The review's data synthesis; "did not identify clinically meaningful differences" highlights.
Cite. Smith-Spangler et al. 2012, systematic review
14. sc14 · 2:07 to 2:17 document-excerpt
And a report on organic foods found no well-powered human study that directly shows a health benefit, or protection from disease, from eating an organic diet.
Visual. The report's paragraph; the phrase on studies that directly demonstrate health benefits highlights.
Cite. American Academy of Pediatrics, 2012 report
15. sc15 · 2:17 to 2:25 typography
So no health benefit of eating organic has been proven in the people who eat it.
Visual. One line, large and centred; "not proven" holds in amber.
On screen. No health benefit proven in people
Cite. Vigar et al. 2019Mie et al. 2017American Academy of Pediatrics, 2012
16. sc16 · 2:25 to 2:43 document-excerpt
Not proven is not the same as ruled out: studies consistently find fewer pesticide breakdown products in the urine of people on an organic diet, and the first review's authors think it possible that lower exposure, kept up over time, could turn into health benefits.
Visual. The review's conclusion; the urinary metabolites sentence highlights first, then the sentence on possible health benefits.
Cite. Vigar et al. 2019, systematic review
17. sc17 · 2:43 to 2:51 typography
If a benefit is there, could it show up in the outcome people fear most: who gets cancer?
Visual. The question types on centred; "cancer" turns amber.
On screen. Who gets cancer?
18. sc18 · 2:51 to 2:59 typography
Tim Spector, on the ZOE channel, says one study found "the organic food group were protected by about 25 percent".
Visual. Quote card, text only; "about 25 percent" turns green.
On screen. "the organic food group were protected by about 25 percent"
Cite. Tim Spector, ZOE, YouTube
19. sc19 · 2:59 to 3:12 typography
A Dana-Farber Cancer Institute video describes a large study of British women that found "organic food intake was not associated with a decreased cancer risk for the cancers that they evaluated".
Visual. Quote card, text only, mirrored; "not associated" turns amber.
On screen. "organic food intake was not associated with a decreased cancer risk for the cancers that they evaluated"
Cite. Dana-Farber Cancer Institute, YouTube
20. sc20 · 3:12 to 3:38 data-chart
The NutriNet-Santé cohort followed 68,946 adults for an average of 4.6 years, and after adjusting for other factors, the quarter who scored highest for eating organic had a 25 percent lower rate of cancer than the quarter who scored lowest. In absolute terms, though, the difference in the share of people who got cancer was 0.6 percent.
Visual. Two tiles: 68,946 adults on s22, then the 0.6% absolute difference on s23, the second in amber.
| Adults followed | 68,946 | 68946 | count | Vigar 2019 systematic review, organic diet and health, lines 87-L88 |
| Absolute difference in cancer | 0.6% | 0.6 | percent | Baudry 2018 NutriNet-Sante cohort, organic food and cancer, lines 183-L185 |
Cite. Baudry et al. 2018, NutriNet-SantéVigar et al. 2019
21. sc21 · 3:38 to 3:46 document-excerpt
The lower risk showed up for non-Hodgkin lymphoma and postmenopausal breast cancer, and not for other types of cancer.
Visual. The review's summary of the French cohort; the cancer types highlight.
Cite. Vigar et al. 2019, systematic review
22. sc22 · 3:46 to 4:04 document-excerpt
In the United Kingdom, the Million Women Study followed its participants for about 9 years. Women who said they usually or always ate organic had no lower rate of cancer overall than women who said they never did, and a slightly higher rate of breast cancer.
Visual. The Million Women Study abstract; the finding of no reduction in all cancer highlights.
Cite. Bradbury et al. 2014, Million Women Study
23. sc23 · 4:04 to 4:12 document-excerpt
The one cancer that was lower was non-Hodgkin lymphoma, and the authors' conclusion hedges even that: "except possibly for non-Hodgkin lymphoma".
Visual. Same abstract; the highlight moves to the conclusion's hedge.
Cite. Bradbury et al. 2014, Million Women Study
24. sc24 · 4:12 to 4:18 typography
So these cohorts agree on lymphoma and point in opposite directions on breast cancer.
Visual. Two lines: lymphoma in green, breast cancer in amber.
On screen. Lymphoma: they agree / Breast cancer: opposite directions
Cite. Vigar et al. 2019
25. sc25 · 4:18 to 4:20 typography
Why would the cohorts disagree?
Visual. The question types on centred.
On screen. Why would the cohorts disagree?
26. sc26 · 4:20 to 4:36 document-excerpt
In NutriNet-Santé, the higher people scored for eating organic, the more likely they were to be women, better paid, better educated and physically active, and the more fruit, vegetables, nuts and legumes and the less meat they ate.
Visual. The French paper's paragraph; the list of traits highlights as each is named.
Cite. Baudry et al. 2018, NutriNet-Santé
27. sc27 · 4:36 to 4:50 document-excerpt
In the British study, women who usually or always ate organic were more likely to report strenuous exercise and less likely to smoke or eat red and processed meat, though differences in socioeconomic status were smaller.
Visual. The British paper's paragraph; exercise, smoking and meat highlight.
Cite. Bradbury et al. 2014, Million Women Study
28. sc28 · 4:50 to 5:10 document-excerpt
The French team found that adding more diet measures did not change its result, but the systematic review from earlier notes that studies adjust for diet in different ways, so a benefit may still be partly down to whole-food diets and healthier lives rather than the organic food itself.
Visual. The review's paragraph on diet adjustment; the sentence on diet quality highlights.
Cite. Baudry et al. 2018Vigar et al. 2019, systematic review
29. sc29 · 5:10 to 5:24 typography
So the evidence does not show that organic food lowers cancer risk: one cohort found no overall drop, and the other found a small absolute difference among people who also ate and lived differently.
Visual. Two lines: the British cohort's result, then the French cohort's; "small absolute difference" in amber.
On screen. One cohort: no overall drop / The other: a small absolute difference
Cite. Bradbury et al. 2014Baudry et al. 2018
30. sc30 · 5:24 to 5:40 typography
So the next time a label or a video promises that organic food will keep you well, ask one question: was the benefit measured in people who were given the food, or in people who chose it?
Visual. The question types on centred; "given" and "chose" turn amber.
On screen. Given the food, or chose it?
31. sc31 · 5:40 to 5:48 typography
Then ask what was counted, an illness or a number on a blood test, and for how long.
Visual. Two short lines build; hold to the end card.
On screen. An illness or a number on a blood test / For how long