Storyboard
34 scenes, 9:26 at 150 words per minute including pauses. Narration is copied from the script; every chart value and on-screen citation is checked against a passage.
1. sc01 · 0:00 to 0:11 typography
Picture neighbours on the same street who put in heat pumps the same autumn: by February, one has a smaller heating bill and the other a bigger one.
Visual. Split field: "Smaller bill" lands on the left in green on "smaller heating bill"; "Bigger bill" lands on the right in red on "bigger one".
On screen. Smaller bill / Bigger bill
2. sc02 · 0:11 to 0:22 typography
Neither of them is lying. So is a heat pump actually cheaper to run than a gas furnace, and does it ever pay for itself?
Visual. The question types on, large and centred; "cheaper" and "pay for itself" take the two colours from the previous scene.
On screen. Cheaper than gas, and does it pay for itself?
3. sc03 · 0:22 to 0:37 typography
The channel Atlas AC makes one case: heat pumps "are more energy efficient than gas systems and should be able to save you $300 to $500 in energy cost each year".
Visual. Quote card, text only; "$300 to $500" turns green as it is spoken.
On screen. "should be able to save you $300 to $500 in energy cost each year"
Cite. Atlas AC, YouTube
4. sc04 · 0:37 to 0:51 typography
Jonathan Tracey, comparing his own heat pump's costs with gas, says the opposite: "when you're told that having a heat pump will save you money, the reality is for most people, that is not true".
Visual. Quote card, text only, mirrored from the previous one; "not true" turns red as it is spoken.
On screen. "for most people, that is not true"
Cite. Jonathan Tracey, YouTube
5. sc05 · 0:51 to 1:04 typography
Guy Martin, testing a heat pump on his channel, put the catch in one line: "Trouble is, electric's four times the price of gas, so it's all meeting the middle."
Visual. Quote card, text only; "four times the price of gas" holds and turns amber.
On screen. "electric's four times the price of gas"
Cite. Guy Martin, YouTube
6. sc06 · 1:04 to 1:09 typography
So which wins: the efficiency, or the price? The arithmetic fits in one line.
Visual. The question types on centred; "efficiency" in green, "price" in red.
On screen. The efficiency, or the price?
7. sc07 · 1:09 to 1:26 typography
Divide the price of electricity by the price of gas, for the same amount of energy, and multiply by the furnace's efficiency: a heat pump whose average efficiency over the season, its seasonal COP, beats that number heats the home for less.
Visual. A three-line sum builds one line at a time: the price ratio, then the furnace efficiency, then the seasonal COP to beat, which holds in amber.
On screen. Electricity price / gas price / x furnace efficiency / = the seasonal COP to beat
Cite. EIA residential prices, break-even method
8. sc08 · 1:26 to 1:42 data-chart
At 2024 US average prices, electricity cost 3.45 times as much as gas for the same energy, so a heat pump needed a seasonal COP of 3.28 to match a high-efficiency furnace.
Visual. Two tiles: the price ratio on the left, the break-even seasonal COP on the right, each landing as it is spoken.
| Electricity vs gas, same energy | 3.45 | 3.45 | count | EIA, state residential electricity and gas prices, lines 123-L131 |
| Seasonal COP to match a high-efficiency furnace | 3.28 | 3.28 | count | EIA, state residential electricity and gas prices, lines 123-L131 |
Cite. EIA, 2024 residential electricity and gas prices
9. sc09 · 1:42 to 1:60 data-chart
State by state, that bar moves: in 11 states, Florida and Texas among them, a seasonal COP of 2.5 beats that same furnace, while in most of the rest it takes 3.0 or more, in places from California to New York.
Visual. Three horizontal bars, the number of states in each break-even band; the low band grows first on "11 states", the 3.0-or-higher band last and longest.
| Below 2.5 | 11 | 11 | count | EIA, state residential electricity and gas prices, lines 191-L193 |
| 2.5 to 3.0 | 10 | 10 | count | EIA, state residential electricity and gas prices, lines 191-L193 |
| 3.0 or higher | 30 | 30 | count | EIA, state residential electricity and gas prices, lines 191-L193 |
Cite. EIA, state residential prices, 2024
10. sc10 · 1:60 to 2:17 document-excerpt
Those are averages, and the rule leaves things out: it ignores time-of-use rates and backup resistance heat, and an average gas price includes the fixed monthly charge, which a home that keeps its gas hookup still pays and one that disconnects saves.
Visual. The EIA method note scrolls in; the line about fixed monthly customer charges highlights as "fixed monthly charge" is spoken.
Cite. EIA, method caveat
11. sc11 · 2:17 to 2:23 typography
So where you live sets the bar. Does the heat pump you buy clear it?
Visual. The question types on centred.
On screen. Does the heat pump you buy clear it?
12. sc12 · 2:23 to 2:46 data-chart
Researchers at the national laboratories NREL and Lawrence Berkeley estimated bills, at the energy prices of winter 2021 to 2022, for American homes that heat with gas and already have air conditioning, and the share that would save ranged from 38 percent to 99 percent, depending on the heat pump's performance level.
Visual. Two horizontal bars for gas homes with air conditioning: the lowest performance level short, the highest nearly full; each grows as its figure is spoken.
| Lowest-performing heat pump | 38% | 38 | percent | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 409-L415 |
| Highest-performing heat pump | 99% | 99 | percent | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 409-L415 |
Cite. Wilson et al. 2024 (NREL, LBNL), Joule
13. sc13 · 2:46 to 3:04 data-chart
For gas homes without air conditioning, the shares were lower still, partly because those homes start paying to cool with the heat pump. And those shares move with energy prices: at 2019 prices, the researchers found, fewer gas homes would save.
Visual. The two bars stay; two shorter bars for gas homes without AC grow beneath them on "lower still". On s16 the whole chart dims slightly.
| With AC, lowest performance | 38% | 38 | percent | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 409-L415 |
| With AC, highest performance | 99% | 99 | percent | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 409-L415 |
| Without AC, lowest performance | 5% | 5 | percent | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 409-L415 |
| Without AC, highest performance | 58% | 58 | percent | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 409-L415 |
Cite. Wilson et al. 2024, JouleWilson et al. 2024, 2019-price sensitivity
14. sc14 · 3:04 to 3:06 typography
What happens in real homes?
Visual. The question types on centred.
On screen. What happens in real homes?
15. sc15 · 3:06 to 3:22 document-excerpt
In Britain, a study of homes that replaced a gas boiler with a heat pump found their total energy use fell by 40 percent, yet because electricity costs more per kilowatt-hour than gas, the running costs came out slightly higher.
Visual. The working paper passage; "40% decrease" marks first, then "slightly higher running costs" highlights as it is spoken.
Cite. Bernard et al. 2024, NBER working paper (UK homes)
16. sc16 · 3:22 to 3:44 data-chart
At Octopus Energy's standard prices in June 2024, that came to £190 a year more than the gas boiler, though a home that cuts off its gas connection saves about £100 a year of that: a British result at British prices, not a forecast for an American furnace.
Visual. Two tiles in pounds: the extra yearly running cost in red, the yearly gas connection charge saved by disconnecting in green.
| Extra running cost a year | £190 | 190 | usd | Bernard 2024 (NBER), UK heat pumps and a time-of-use tariff, lines 1850-L1863 |
| Gas connection saved a year | £100 | 100 | usd | Bernard 2024 (NBER), UK heat pumps and a time-of-use tariff, lines 1850-L1863 |
Cite. Bernard et al. 2024, NBER, at Octopus Energy prices
17. sc17 · 3:44 to 4:01 document-excerpt
The same working paper then looked at Cosy, Octopus's own tariff that prices electricity by the time of day, and estimated that customers who switched to it saved money against Octopus's standard tariff, most of it from shifting their use into cheaper hours.
Visual. The Cosy passage; "Switching to Cosy saves customers" highlights as "saved money" is spoken.
Cite. Bernard et al. 2024, NBER, Cosy tariff
18. sc18 · 4:01 to 4:24 document-excerpt
In the US, an RMI model of Houston found a tariff is not enough by itself: a standard heat pump on a free-nights plan cost more than on a flat rate, and only one controlled to heat and cool ahead while power was free saved, around $1,000 in net present cost.
Visual. The RMI Houston passage; "saves around $1,000 in net present cost" highlights on "around $1,000".
Cite. RMI 2018, Houston model
19. sc19 · 4:24 to 4:48 typography
So is a heat pump cheaper to run than gas? For a gas home that already has air conditioning and gets a well-performing heat pump, the national model says it usually is; with a weaker unit, it often is not, and the more your electricity costs next to your gas, the better the heat pump has to be.
Visual. Two lines build one per clause: the first in green, the second in red.
On screen. AC already, well-performing heat pump: usually cheaper / Weaker unit: often not
Cite. Wilson et al. 2024, JouleEIA, break-even method
20. sc20 · 4:48 to 5:01 typography
And if you have heard that a heat pump halves the bill, against gas the evidence here does not back it: the British homes cut their energy use sharply and still paid more.
Visual. A single line sets large; "still paid more" turns red.
On screen. Less energy, still paid more
Cite. Bernard et al. 2024, NBER (UK homes)
21. sc21 · 5:01 to 5:12 transition
But running cost is only half of the decision; the other half is whether those savings ever pay back the price of the heat pump.
Visual. Split field: "Running cost" on the left greys out, "Payback" on the right lights up.
On screen. Running cost / Payback
22. sc22 · 5:12 to 5:25 typography
The pitch is that they do, and fast: Atlas AC tells viewers that "the increased cost to convert a gas system to a heat pump could be offset in savings by year five".
Visual. Quote card, text only; "by year five" turns amber.
On screen. "could be offset in savings by year five"
Cite. Atlas AC, YouTube
23. sc23 · 5:25 to 5:34 typography
Now picture your own gas furnace: it is not new, but it still works. Is that pitch true for you?
Visual. The question types on centred after a short hold on the empty field during s28.
On screen. Is that pitch true for you?
24. sc24 · 5:34 to 5:50 typography
The national laboratory model, and a second study by Deetjen and colleagues, set the comparison up carefully: they count only what a heat pump costs beyond replacing the old heater with a similar one, at the end of its life.
Visual. One line sets large; "extra" holds in amber.
On screen. Count only the extra cost
Cite. Deetjen et al. 2021Wilson et al. 2024, Joule
25. sc25 · 5:50 to 6:20 data-chart
Even on that footing, the national laboratory model found the best single option, a cheaper minimum-efficiency heat pump, came out ahead before subsidies in 55 percent of homes, and the more efficient models cost more up front, which cut the share to 41 and 21 percent. That group takes in most homes heated with oil, propane or electricity, and, of the gas homes, most of those with central air in a warmer climate.
Visual. Three horizontal bars: the minimum-efficiency heat pump first and longest, then the two more efficient models shorter, each growing as its figure is spoken.
| Minimum-efficiency heat pump | 55% | 55 | percent | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 497-L520 |
| Medium efficiency | 41% | 41 | percent | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 497-L520 |
| High-efficiency cold-climate | 21% | 21 | percent | Wilson 2024 (NREL and LBNL), heat pumps for all?, lines 497-L520 |
Cite. Wilson et al. 2024 (NREL, LBNL), Joule
26. sc26 · 6:20 to 6:40 data-chart
Deetjen's study found that only 21 percent of American single-family houses would gain economically from replacing their heater with a heat pump, and that switching from natural gas rarely pays even when the old heater is due, with almost no houses in cold climates where it makes sense.
Visual. One large tile: the share of US single-family houses that would gain, landing on "21 percent".
| Would gain economically | 21% | 21 | percent | Deetjen 2021, private economics of US residential heat pumps, lines 570-L574 |
Cite. Deetjen et al. 2021Deetjen et al. 2021, by heating fuel
27. sc27 · 6:40 to 7:08 data-chart
In Britain, the same study as before put the net private cost of swapping a gas boiler for a heat pump at £4,121 over 20 years, what the household pays after a grant, and that already subtracts the boiler the household no longer has to buy. But the authors valued the Cosy tariff's savings, if they persisted, at £4,675, more than that net cost.
Visual. Two tiles in pounds: the 20-year net private cost lands on s34, then the Cosy savings value lands beside it on s35, slightly larger.
| Net private cost after grant | £4,121 | 4121 | usd | Bernard 2024 (NBER), UK heat pumps and a time-of-use tariff, lines 1850-L1871 |
| Cosy tariff savings, if they persist | £4,675 | 4675 | usd | Bernard 2024 (NBER), UK heat pumps and a time-of-use tariff, lines 1898-L1906 |
Cite. Bernard et al. 2024, NBER
28. sc28 · 7:08 to 7:11 transition
Which brings us to when you buy.
Visual. Wipe to a plain field with "When you buy" centred.
On screen. When you buy
29. sc29 · 7:11 to 7:46 data-chart
A Minnesota study priced a cold-climate heat pump with a propane furnace as backup at $9,450 installed: with nothing broken, that whole price was the extra cost, and the payback ran to well over a decade, depending on the furnace it was compared with. When the air conditioner alone had failed, the payback roughly halved, and when the furnace and the air conditioner both needed replacing, the extra cost fell to $370 and the payback to about a year or less.
Visual. Three tiles, extra cost of the heat pump: nothing broken first, then the air conditioner failed, then furnace and air conditioner both, the last in green.
| Nothing broken | $9,450 | 9450 | usd | CEE 2017, cold-climate heat pumps in Minnesota, lines 1376-L1408 |
| Air conditioner failed | $4,270 | 4270 | usd | CEE 2017, cold-climate heat pumps in Minnesota, lines 1376-L1408 |
| Furnace and AC both failed | $370 | 370 | usd | CEE 2017, cold-climate heat pumps in Minnesota, lines 1376-L1408 |
Cite. CEE 2017, Minnesota (propane homes)
30. sc30 · 7:46 to 7:54 typography
Those homes ran on propane, not gas, so the years themselves do not carry over to a gas home.
Visual. One line sets large; "not gas" in red.
On screen. Propane, not gas
Cite. CEE 2017, Minnesota
31. sc31 · 7:54 to 8:21 typography
For gas homes, RMI's model finds the same exception: in many retrofits a heat pump costs more than new gas equipment, except for the customer who must replace both a furnace and an air conditioner, because a single heat pump does both jobs. And in Lawrence Berkeley's cost study, the heat pump's price premium over gas equipment disappeared once a home was getting cooling as well as heating.
Visual. A list builds one line per sentence: the RMI exception, then the Lawrence Berkeley finding.
On screen. Replacing a furnace and an air conditioner / Adding cooling as well as heating
Cite. RMI 2018LBNL 2021, cost of retrofits
32. sc32 · 8:21 to 8:49 typography
So does a heat pump pay for itself? For a gas home whose furnace still works, the evidence says it rarely does on energy savings alone; bought when the furnace and the air conditioner both need replacing, or when the home is adding cooling anyway, the extra cost can shrink to little or nothing, while with only the air conditioner due it shrinks but does not vanish.
Visual. Three lines build one per clause: working furnace in red, both due or adding cooling in green, only the air conditioner due in amber.
On screen. Furnace still works: rarely pays / Furnace and AC both due: little or nothing extra / Only the AC due: shrinks, does not vanish
Cite. Deetjen et al. 2021CEE 2017, MinnesotaRMI 2018
33. sc33 · 8:49 to 9:02 typography
And even within one area, the national laboratory study found bill savings varied more from house to house than from place to place, so none of these figures is your house's number.
Visual. One line sets large and holds.
On screen. None of these is your house's number
Cite. Wilson et al. 2024, Joule
34. sc34 · 9:02 to 9:26 typography
So before you sign, do the sum from earlier with your own prices and your furnace's efficiency, and ask the installer for the seasonal COP of the unit they are quoting. And if your furnace still works, get the quote now, and decide when the furnace and the air conditioner are both due.
Visual. A checklist builds one line per instruction.
On screen. Do the sum with your own prices / Ask for the seasonal COP / Get the quote now; decide when both are due